Think of it like Zoom, which its stock has multiplied itself during the pandemic (now it’s in free-fall). As you can understand, this service was very needed, and super amplified during the Coronavirus. An exit of a billion is a huge success (=bubble). The company was founded in 2014 and raised $90 million over its lifetime. The Frame.io platform centralizes media assets, including dailies, scripts, storyboards, and more, while also allowing feedback and comments, annotations, and real-time approvals. This allows remote creative teams to collaborate securely and in real-time from anywhere in the world. Integrated with most major professional video tools, Frame.io streamlines the creative process by centralizing assets and feedback in the cloud. Per definition, Frame.io is one of the world’s leading video review and approval platforms with over 1 million users. It’s expensive, but sophisticated and trusted by professionals. I mean, it’s an outstanding product that facilitates editors’ life in many ways. Thanks to COVIDįrame.io owns its success to COVID. And Adobe has just paid for it $1.275 billion in cash. Frame.io and Adobeįrame.io is another COVID-bubble. Frame.io was a leading cloud-based video review and approval platform, and from now is an Adobe company, and Premiere Pro’s new joker. The sky's the limit.Adobe has announced the completion of its acquisition of Frame.io for $1.275 billion in cash. Optimizely lets you personalize your site experience, leveraging connections with Segment and Clearbit. Clearbit helps you identify companies based on IP address. Drift lets you create chatbots, and parse the language of users’ responses to trigger an action. Zapier connects APIs of disparate tools with a UI simple enough for a marketer. Traditional email tools can enhance communications with push notifications and direct mail. Using Segment helps us seamlessly collect, store, and transfer data, then chain together a variety of tools to personalize and enhance our customers’ experiences. It’s painful, but at the same time, it’s made me creative.Īs a growth practitioner, I’ve been astounded over the past few years at how many interesting experiences we can craft with little to no engineering involvement. In fact, there hasn’t been a single time in my 6 years working in growth when I haven’t been strapped for engineering resources. Like for many startups, bringing any of these ideas to life would be a big build, not an optimization. Features in support of that idea could include low-cost archival storage, an embeddable video player, hosting for reels and portfolios, etc. The real solution for these types of customers was creating a compelling use case for Frame.io between projects. Ever tried to quit the gym and they made you come back later because the manager was out that day? That’s one way to create a cancellation barrier, but this isn’t in our DNA. There are many companies who focus on creating barriers to canceling as a method of mitigating churn. Internally, we were averse to “optimizing” our cancellation flow. So, the name of the game in combatting this particular type of churn is capturing revenue during that downtime. In fact, 60% of overall churn at Frame.io stems from the client’s project ending.įortunately, we see a 50% unbounded reactivation rate from this segment when they pick up their next project. Nobody wants to pay for a service they aren’t using, let alone during a period in which new revenue isn’t coming through the door. While churn from larger customers like BuzzFeed and Vice who have hundreds of employees working on dozens of concurrent projects isn’t as much an issue for us, the story is very different in the long tail of the market.įor freelance editors and smaller 1-2 person production companies, projects are often inconsistent. Our clients range from video giants like Netflix and Turner on the high end, all the way to wedding videographers and small individual freelancers on the low end. For a little context before we jump in, Frame.io makes it really easy to upload large video files to the cloud, securely share those assets, manage multiple versions, gather timestamped feedback, and get approval - all helping our customers deliver video up to 60% faster. Adding new customers and growing your top line means nothing if it’s all leaking out the bottom of your funnel in just a few short months.Īt Frame.io, where I lead growth efforts, churn is always top of mind. Thanks to Frame.io for sharing their story!Ĭhurn, it’s the secret killer of SaaS. The Chain Letter series profiles clever uses of Segment Connections partner tools that, when chained together, lead to some pretty advanced programmatic models, custom messaging strategies, and more. This post is a guest submission by one of our customers at Frame.io for Segment’s Chain Letter blog series.
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